JC Penney Apologizes in Ad Developed Under Former CEO
J.C. Penney Co. (JCP) is apologizing. The department-store chain plans to air a television commercial this week — in time for Mother's Day — that says it made mistakes and asks former customers to come back. Development of the 30-second ad began a few …
With New Ad, JC Penney Plays The Card It Can Only Play OnceForbes
JC Penney ad: 'What matters with mistakes is what we learn'Los Angeles Times
JC Penney ad: We're sorry. Please come backCNN
USA TODAY -Multichannel Merchant -CNET (blog)
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